Is AEO/GEO the same as SEO?

While AEO/GEO largely sits under the broader SEO umbrella, it introduces meaningful nuances. For example, a brand can rank No. 1 organically for “payroll software” and still be excluded from an AI Overview answer for various reasons. Traditional SEO largely stopped at on-page optimization and backlinks. AI search doesn’t work the same way. LLM-driven results rely more heavily on brand authority, entity recognition, and broad digital presence—not just link signals. That shifts part of the strategy from classic SEO tactics to wider digital brand building, which traditionally has been outside of SEO's purview. This makes AI search visibility much more of a cross-functional effort. In short, AI search optimization is a lot of the same tactics, but repackaged in a different way and with different measures of success.

Which AI tools/chatbots should I care about?

Google AI Overviews (AIO) is the most obvious. That's the AI answer that appears on top of most Google searches these days. And, hey, most people are still googling. Second to that would be ChatGPT, the most popular dedicated AI chat tool. That's probably good enough for most businesses. But for larger enterprises, we would also look at Perplexity and Gemini as add-ons.

AI Search Optimization (AEO/GEO/GenAI)

Do AI chatbots know your brand? Get a full introduction, and find your footing in the new world of AI-driven search.

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Get on the LLM map

AI optimization sounds fancy and newfangled. But it really comes down to the basics: A strong digital brand presence and clear, targeted content. We'll show you the way — no techno babble.

Prompt Tracking

Like keyword tracking but...longer. We find and track the prompt paths your business needs to be on.

Reputation Management

Reviews are the online and AI currency of trust. We ensure your credibility coffers are full.

Affiliate Marketing

Trust travels through people before platforms. We get your brand on sites LLMs' love to...cite.

Traditional SEO

AI search follows a well-worn road of SEO that still works. We set you up with the fundmamentals.

AEO machines can crawl and humans can love.

Great answer engine optimization lives at the intersection of code and content—where technical skill meets creative insight.

Luckily, we have both. Just see our results.

Table showing AI share of voice results.

FRAMEWORK

Pillars of AI search

Winning in AI search isn't as complicated as it sounds—but that doesn't mean it's easy. Here's our roadmap to becoming LLMs' go-to answer:

On-Site Content

LLMs learn a lot from what you say about yourself. We'll ensure you have the type of webpages they're most likely to cite — and that they have the backend markup to make crawling a breeze.

Keyword-rich product pages with appropriate Schema
"Best/top" listicles that position your brand against competitors
Pain-point articles that address search queries/prompts your potential customers may search for.

Off-Site Credibility

AI doesn't want to just take your word. What others are saying about your brand is a massive factor on whether you're recommended.

We'll help build your reputation in the places LLM's look for validation:

Review sites: High ratings = high AI trust from humans and AI
Affiliate/PPL: Get in "top" or "best" lists for your product/service category with paid placements.
Digital PR: Build name recognition, brand credibility, and citation opportunities by publishing and distributing research content.

Technical Structure

AI crawlers have no problem reading text. But a strong technical foundation in your website's code is still a boon (or bust) for search visibility.

We optimize for:

Content structure and hierarcy
JSON-LD Schema markup
Standard SEO titles and metadada
Machine-readable files like XML sitemaps and robot.txt.
Redirects and broken links

Frequently asked questions about AI search optimization

Is AEO/GEO the same as SEO?
While AEO/GEO largely sits under the broader SEO umbrella, it introduces meaningful nuances.

For example, a brand can rank No. 1 organically for “payroll software” and still be excluded from an AI Overview answer for various reasons.

Traditional SEO largely stopped at on-page optimization and backlinks. AI search doesn’t work the same way.

LLM-driven results rely more heavily on brand authority, entity recognition, and broad digital presence—not just link signals.

That shifts part of the strategy from classic SEO tactics to wider digital brand building, which traditionally has been outside of SEO's purview. This makes AI search visibility much more of a cross-functional effort.

In short, AI search optimization is a lot of the same tactics, but repackaged in a different way and with different measures of success.
Which AI tools/chatbots should I care about?
Google AI Overviews (AIO) is the most obvious. That's the AI answer that appears on top of most Google searches these days. And, hey, most people are still googling.

Second to that would be ChatGPT, the most popular dedicated AI chat tool.

That's probably good enough for most businesses. But for larger enterprises, we would also look at Perplexity and Gemini as add-ons.

Start Getting Found

Discover the power of search and digital marketing to broaden your customer reach. Embark on a journey towards business growth.